After a few months of preparing and educating the group on marketing strategies. I am at the point of reworking a purchase decision process matrix, which will help the organization understand two important things. The first thing is the process, and how successful marketing takes on a methodical structure to reach success, whatever that may be for an organization. The second thing is responsibility. All units of an organization must understand their role in each stage of the purchase decision process.
If anyone has any experiece with helping an organization understand how to apply the purchase decision process, I would love to hear your comments.