Monday, November 12, 2007

Marketing at Conferences


I've learned an important thing about exhibit marketing. A cool booth is worth a lot more than a cool product. In the eyes of the decision makers, the creative approach to the brand and the product generate more recall, which can get a company's foot in the door more than cold-calling. Similar to the web, but with more cost, exhibit marketing can present a company in a light that makes it much larger than reality.

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