Saturday, November 17, 2007

That Global Thing


It's interesting, all these years of struggle to simply create harmony between blacks and whites, and here we are embracing, as a nation, the global thing. I've placed this entry in a topic called the process of failure, because the national approach to globalization is truly an example in how marketing can go wrong when you focus more on the money or the setbacks, and not the process that drives the situation as a whole.

There is a process to globalization that I don't think we, as a nation, have begun, and bypassing the process may result in setbacks we are not ready for as a nation. There was a commercial where a young lady said she planned to take her company global, as soon as she took it national. The reality is that most companies, large and small, have yet to take their company regional, from a marketing perspective. Sure, the money may be coming in from all four corners of the globe, but that’s only temporary.

What are your thoughts?

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