Wednesday, January 30, 2008

WHAT ARE YOU GOING TO DO?

In reality, marketing can be a scary endeavor for most professionals. We always revel over the great ideas and success stories in marketing and advertising. However, we fail to realize that for every success story, there are the others – for what it’s worth.

Last week, I made a long-overdue trip to visit a good friend in the retail business. He’s paid his dues through hard work with some our nation’s finest corporations. In spite of his battle scars and war stories, he still believes in success, and he never walks away from a good business challenge. My career hasn’t been noteworthy thus far, but to know him and work with this guy always gives me hope that maybe one day I can get on the right corporate track.

During my visit, we began talking about an old friend, and we both agreed that one of his biggest faults was his strategy to make a million decisions for what actually only required one decision – a sort of high-powered machine gun approach to solving a business problem. The upside of this approach is that you discover the answer to take the company to new heights. The downside to this strategy is that you also discover the bomb that puts the company in the tank. Eventually, you hope for a wash, which sums up failure in the world of profit and growth.

As for my friend and mentor, I admire the fact that he never hesitates to execute a strategy, and he sticks to the decision. I wouldn’t call him a marketing sniper, but more of an efficient commander, who uses the appropriate weapons for the war at hand. As marketing professionals, we are called to “pull the trigger”, because no one else will do it. If you can’t do it, you may hurt more than just yourself.

Here’s to those who think first, but not too long, and pull the trigger at the right time with the right amount of bullets.

Monday, January 21, 2008

2008 Is Here!

Okay, I've been slacking, and two weeks is really too much time in between for my blogs. Anyway, I hope 2008 has brought you all joy, happiness, and STACKS OF CASH. As for me, nothing exciting on the business end has happened. However, I am looking forward to this year being my year of completion - a graduation in many respects.

Earlier this past week, I was invited to be part of BisonRoundUp.com, a social networking site for Howard University alumni. Although I chickened out, I think the site is wonderful, because it allows fellow alum, such as myself, to reconnect with past close friends in an context that helps me remember "THE GLORY DAYS". Which leads me to my topic of discussion on this blog, The Inverted Business Development Flow.

In past times, all big things (music, products, etc.) started off small, and with enough interest, evolved into huge successes. It was the responsibility of the large corporations to be able to seek and develop modest solutions, and surround it with financial and managerial support to enable it to serve a larger population. It seems now, in many respects, that there is opportunity for the small business to apply this same development process to the creations of the big guys. BisonRoundUp.com is a prime example of this process. MySpace and FaceBook, in a physical analogy, seem like a house party in the Biltmore. No matter how many candles and couches you place in each room, it will never be as intimate as the house party at your friend's condo.

In 2008, I hope all you small business guys begin to make use of your power to personalize the many experiences established by the corporate giants. No matter how small the world becomes, people still have a need to be identified with a small faction of society.

Saturday, January 05, 2008

Above All


This past Holiday season, I had the pleasure of racing back to Nashville to see some life-long friends. It was truly a special time for all of us. Although life has happened to us, our care and concern for one another has remained as sincere as glory days of the past. All of us, and I mean all of us, are consumed with the daily challenges of life - trying to make sense of a world that seems to be allusive on many facets. However, to see the smiles and laughter made this struggle all worth while for me.

Above all the dreams of money, power and fame, friendship is the most valuable jewel on Earth. Happy New Year brothers, and my prayers are with you Sean and Ben.

5000.