Stuart Elliott’s recent article in the New York Times titled, “For Marketing, the Most Valuable Player Might Be YouTube”, acknowledges the impact of online and access-on-demand video, with respect to marketing. More than ever, commercials now have the ability to have a more dynamic impact on how consumers understand their brand. For me, it’s a refreshing alternative to the ambiguous creative work done during the web boom.
With the emergence of accessible video, and a considerable demand for it, advertising has the ability to have a closer relation to the quantitative objectives set by the corporation. This also places pressure on traditional forms of media, such as billboards and magazine ads, to find their position in the world of advertising.
I really don’t have a point with this entry. I simply would like to introduce the concept that Mr. Elliott has exposed, which is helpful to all walks of marketing professionals.