Tuesday, March 04, 2008

SOCIAL NETWORKING

A Reality For Some. A Threat For Many.

If you haven’t read today’s headlines, Sheryl Sandberg, a 38 year-old business superstar has left her VP position at Google to join forces with Facebook. In the grand scheme of things, I’m not really sure how this news will impact the GDP or even the World Wide Web. But, it does create an interesting point about social networking.

I don’t have an overall message to this entry – only to encourage everyone to read the article by Ari Levy of Bloomberg. As a business leader, or even a marketing professional, if you are having trouble fully understanding your e-mail or Office 2007, it’s only going to get worse for you. You must be able to think both physically and virtually, with respect to your target market. This thing is far beyond IT.

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