Wednesday, March 19, 2008

Starbucks News - The Response to Stagnation

Today, Starbucks announced their response to the recent decline in retail sales. They are taking several steps to improve sales and enhance the customer experience. Aside from the new espresso machine, the coffee giant is venturing into the social medial realm by launching My Starbucks Idea – attempting to form a virtual community in the world of coffee.

Brand Autopsy, a well-known marketing blog, has a wonderful assessment of the recent moves by Starbucks. John Moore, a marketing guru with experience creating ideas for Whole Foods and Starbucks, has spent some considerable time analyzing the issues related to Starbucks’ sales challenges. In his most recent blog entry, Moore breaks down the key moves from this new initiative, and provides some insight to the likely outcomes for this fast-growing company. Before you visit either of the links above, please read the article presented on MSNBC’s website.

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