Tuesday, August 26, 2008

RuSan's Restaurant Japanese Cuisine

For a restaurant with good food and unique character, the brand presence of the establishment leaves a great deal to be desired. However, the restaurant has mastered one of the marketing "P's" to perfection. Nestled right in the heart of the Gulch, RuSan's price, promotion, and product are all supported by perfect placement. It maintains a nice crowd, in spite of limited branding and being located next to one of Nashville's hottest restaurants. For now, the restaurant should be able to sustain a strong following. However the lack of good branding may limit any possibilities for growth in the area. Only time will tell.

Kenyatta Lovett,

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Saturday, August 16, 2008

Gas, Balance, and the Local Economy

This will mark my official live-remote blog from my cell phone. I have the opportunity of free time, an idea, and a need to express myself. If you combine this with the preparation of a cell phone, the equation is right for me to get "lucky".

Anyway, as I am attending a new local event that has been somewhat successful, an interesting article ran across my eyes. According to an article in InTech, a publication produced for the Institute of Standards and Automation, there is a new trend of reverse outsourcing by European and US companies. The dramatic increase in fuel cost has narrowed the advantage gap between local manufacturing and outsourcing. In many cases, the cost of transporting goods from overseas has tripled for businesses - forcing an adjustment in their supply-chain strategy. Therefore, many companies are bringing work back to the homefront.

As I stated before in a previous blog, the economic situation in this nation may present some positive byproducts for our society - only if we are ready for it.

The question presented to those who scream, "they stole our jobs!", is are you ready for the work? Better yet, what have you been doing to improve the efficiency of the US manufacturing sector to sustain this new advantage in a meaningful way?

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E-Marketing Video

This is not a bad video - seeing how it only lasts 2:30. It can provide many business and people interested in getting more e-aggressive a starting path.

Either way, let me know your thoughts.

Diatect's Performance Through New Marketing Strategy


In yesterday's Market Watch, Diatect was highlighted for their second quarter increase (51%), which was attributed to their new marketing strategy. By expanding their marketing channels in retail, internet, and agriculture, Diatect has found "new gold" by becoming more proactive in the marketplace. The significant factor related to their success has to do with the right product in the right economic environment (eco-friendly products). It shows how even a good product needs a strong marketing push to maximize the revenue potential of the effort.

Wednesday, August 13, 2008

The Phelps Brand

Kudos to a man who reached the mark, and stayed on the mark. It's the story of perfection, and the requirements for it.

Kenyatta Lovett,

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Monday, August 11, 2008

Marketing Video

Let me know what you think.

AdLife

This is an interesting new discovery that apparently infuses social media into online advertising. It sounds interesting, but very unclear to me. Let me know you thoughts. - click here

Sunday, August 10, 2008

Test with image

Test with photo.

Smartphones and Blogging

This is a test to see if I can blog from my phone. If it works, I see new possibilities.

Thursday, August 07, 2008

What Happens To Blockbuster?


I'm interested to know, what actually happens to Blockbuster in the long run? Their current issue is a common issue for many companies and organizations. They see the physical realm and the virtual realm (internet) as two separate environments. In many ways they are, but the core model and platform of an organization should apply to both realms.

Blockbuster can't simply try to get in the middle of the game. They have to figure a way to position the organization where the market will be in two or three years. This means embracing new technology, and acquiring new online concepts - possibly even partnerships with current online powerhouses. For instance, it's not too late for Blockbuster to enter the mobile gaming sector by offering a component service for current mobile service providers.

It's amazing to see the video rental game transition into an on-demand market, but it's necessary for a healthy market. For any organization, especially technology or entertainment, the window for a competitive advantage is five years at best. What does this mean for a workforce that craves stability? Will this add dimensions project management? How will this change the portfolio structure of a conglomerate like Time Warner or Disney?

The 20% Off Coupon?

I'd like to make use or your services for let's say, uhmm, $100 million. Oh by the way, I have a 20% off coupon.

Should we question the nerve of GM, or the margin of these agencies?

Check it out!

The New Local Economy

This is yet another supporting item about how this new economy will change society. - click here

When In China......

This is an interesting article about how China has handled the Olympics from a PR perspective. I'm not sure what effect, if any, this pressure will have on this powerhouse nation.

http://www.marketingprofs.com/8/beijing-operation-olympics-patient-lindstrom.asp