Saturday, August 16, 2008

Diatect's Performance Through New Marketing Strategy

In yesterday's Market Watch, Diatect was highlighted for their second quarter increase (51%), which was attributed to their new marketing strategy. By expanding their marketing channels in retail, internet, and agriculture, Diatect has found "new gold" by becoming more proactive in the marketplace. The significant factor related to their success has to do with the right product in the right economic environment (eco-friendly products). It shows how even a good product needs a strong marketing push to maximize the revenue potential of the effort.

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