For a restaurant with good food and unique character, the brand presence of the establishment leaves a great deal to be desired. However, the restaurant has mastered one of the marketing "P's" to perfection. Nestled right in the heart of the Gulch, RuSan's price, promotion, and product are all supported by perfect placement. It maintains a nice crowd, in spite of limited branding and being located next to one of Nashville's hottest restaurants. For now, the restaurant should be able to sustain a strong following. However the lack of good branding may limit any possibilities for growth in the area. Only time will tell.