Thursday, August 07, 2008

When In China......

This is an interesting article about how China has handled the Olympics from a PR perspective. I'm not sure what effect, if any, this pressure will have on this powerhouse nation.

http://www.marketingprofs.com/8/beijing-operation-olympics-patient-lindstrom.asp

1 comment:

  1. China and the Olympics is a very hot topic right now. There's also an interesting blog entry about whether or not Kodak should spend all sorts of money on an Olympic sponsorship given that they may not have as deep pockets as The Coca-Cola Company and other large sponsors. (Spend first on retail, then on branding. Only spend on sponsorships when you've got both those bases covered.) You can read the blog entry at http://www.60secondmarketerblog.com/2008/08/should-kodak-be-olympic-sponsor.html

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