The latest ad with Bill Gates and Jerry Seinfeld shows both a new side of Bill Gates, as well as a new approach to advertising. First, the "common" light that Mr. Gates is portrayed in shows how it's actually okay to be a wealthy intellect. In these days and times, it's a stark contrast from the typical "Bling-Bling". Second, the ad is not product-specific, which lays the framework for, hopefully, an new approach to product advertising. The saturation and aggressiveness of advertising leaves a great deal to be desired in the advancement of marketing, with respect to advertising. This non-intrusive approach lays the possible foundation for product re-introduction or segment clustering, if phased through properly.
Either way, please let me know your thoughts.