Sunday, March 29, 2009

Dollar General: In Position

In recent news, the Dollar General Corporation was noted for outstanding financial performance during this economic downturn. Known as a business model ideal for low-income shoppers, many forget that Dollar General addresses the needs of most consumers during times of negative GDP.

Most business models position themselves for either a strong economy or a weak economy. However, most fail to position themselves for both or neither. Dollar General is the exception to the rule, by doing "okay" during the economic booms of recent past and doing exceptional in a historical time such as this one.

In a time when many companies are considering the viability of their business model in tomorrow's economy, Dollar General provides an example on how moderate growth strategies lead to aggressive growth in certain periods. Translations - there's no need for the grand slam if you are making use of base hits.

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