As many of you now know, the newspaper industry is up against the ropes - taking a beating from every angle and competitor. Papers we admire are shocking the nation by shutting down or reducing the product to a mere flyer. The Financial Times has found a way to improve subscription rates through a very simple, yet effective, strategy.
I believe the players in the print media game will adapt to the changes in the marketplace and society, but there are some lessons that need to be learned and practiced that all relate to the fundamental of the industry. Content is always king.