A recent story by eMarketer about a study conducted by Forbes focused on the importance of Search Engine Optimization (SEO) when it comes to marketing online. E-mail and e-Newsletter campaigns were tactics also considered effective when marketing online. None of this news is unexpected by most marketing professionals, but it places more pressure on understanding the measurable aspects of SEO strategies.
In a discussion post on LinkedIn, a group member referred to SEO specialists as "snake-oil salesmen". Given what we now know about the Google Page-Rank Algorithm, content, and the freshness of it, is a big part a successful SEO strategy. Combine this with Sephen Wolfram's current work on a new search engine platform, and it is apparent that we may begin to see a shift from the operators to creators when it comes to the world of communications. SEO specialist are well-positioned to offer sound advice to companies in need of better Page-Rank performance. The unfortunate part involves the cost of acquiring or developing this fresh content to improve search results.
As with any consultation, there are good and bad professionals out there. The important thing to understand, when it comes to online marketing, is the need for expert advice in the world of data. There is a lot of movement in the digital and technical world, and old standards may soon be obsolete. The quants, lab geeks, and basement programmers are finding ways to expand the already overwhelming marketing channels out there in the marketplace. Only a good SEO and e-Marketing strategy will do in the world of Web 3.0.