Thursday, July 16, 2009

Defining Attributes

In order to differentiate yourself from your competition, you have to talk about the features that make your product/service different in the marketplace. During the typical purchase decision process, a consumer will more than likely remember one or two attributes about your brand after the problem recognition stage. This Mizuno commercial is one of many approaches to selling a unique feature/attribute, as it relates to stability control on their running shoes.

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