Friday, November 06, 2009

Intel Changes Marketing Approach to a more 'Human Element'

Intel has announced a change in marketing approach to make the chip-maker more human in the eyes of the consumer. We've seen Dow Chemical try this approach, but how will this work for a product that is so sterile and technical? Intel marketing leader Nancy Bhagat is on the right track by trying to understand how Intel can remain relevant, and even better, increase their relevance during the purchase decision process for consumers that have a choice when buying personal technology. Venables Bell and Partners worked with Intel to develop the creative approach for this new marketing direction. Premium products matter in this economy. It's the only way to fight slim margins. I think it will work. What do you think?

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