Thursday, November 12, 2009

Fed Ex/Kinkos - It All Makes Sense Now

When Fed Ex merged with Kinkos, I questioned the compatibility of the
two brands. Fed Ex being known for great efficiency and service, and
Kinkos being known for the later - best portrayed in the Pop Copy skit
by Dave Chappelle (I can't embed the video due to the bad language). I knew the merger was a response to UPS merging
with Mailbox Etc., and there would be a push for individual retail
strategies. But Kinkos? In the end, they kept the copiers.

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