Friday, December 25, 2009

Adidas Turns the Sneaker Into an Augmented Reality Device | Wired.com

Aumented Reality is moving much faster and more progressive than I expected. The amount of traction and ideas is truly impressive, in my opinion.

I question whether the average marketing professional is ready for this new change. 

http://www.wired.com/gadgetlab/2009/12/adidas-sneaker-augmented-reality/

Adidas Turns the Sneaker Into an Augmented Reality Device
Can't find your Nintendo DS? Try one of the new Adidas sneakers instead. Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men's sneakers in an idea that ties into one of the technology trends of the year: augmented reality. "The foundation of augmented reality lies in adding a [...]


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- Kenyatta Lovett
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1 comment:

  1. Its sure and a large part of this is a marketing gimmick and Adidas is not the only company to try out augmented reality in its products. But that doesn’t take away from that this is an idea that makes an ordinary physical object fun and injects some technological pizzaz to it.

    dsi r4

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