Every now and then, I browse through the many projects listed on the Visual Complexity web site. Today, I cam across one project that I found very interesting for many reasons. Aside from being a marketing and supply-chain professional, I am a strong supporter of information transparency. With technology, the curtain has been removed, and we now know the identity of Wizard of Oz . The availability of information takes away the excuse for consumers or reluctant entrepreneurs, because all that's left after the information has been provided is the decision to do something.
MIT has partnered with a few others to help develop an interesting web site called Source-Map. This is a totally visual presentation of supply-chains for various products. Do you want to know how iPods are made? This site can show you the route. The visualization of data may be the most important new aspect of the new wave of technology. There's only one problem. It could be considered a progression from the cash registers with pictures on them, instead of numbers.