Sunday, January 23, 2011
This is news?
Sleeping with the Dog May Be Unhealthy
NASHVILLE, Tenn.- A new report finds sharing a bed with a pet can sometimes be hazardous for your health.
The Centers For Disease Control warns that pets can bring a wide range of zoonotic pathogens into our environment. Zoonotic pathogens are infectious agents that can be transmitted between animal and humans.
Experts say the odds of actually getting sick are high, but kids or people with compromised immune systems could catch a disease.
In a survey from the American Kennel Club 21 percent of dog owners admit they regularly sleep with their dogs.
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Tuesday, January 18, 2011
Saturday, January 15, 2011
Wednesday, January 12, 2011
Friday, January 07, 2011
For 2011, planning and polices will not work. It's time to condition your team to function within success. No, this is not a call for boss-style management, where you tell them to "do it or else". This is a call for small base hits - doing things outside of everyone's comfort zone. Call meetings early in the morning - important meetings that no one can afford to miss out on. Embrace suicide missions that have a high probability of failure - knowing it will ultimately fail, but not result in a costly endeavor. Initiate projects after hours with the few crazy people that will entertain your ideas at an inappropriate time. Get people comfortable with the value of failure, rewards of change, and the process of success.
The problem may not be in their expectations, but yours.
If you are interested in developing plans of action to transform your unit, please contact a KLCS representative for more details.
Thursday, January 06, 2011
So, what's the explanation for the high gas?
CNBC.com Article: Retailers Fall Short as Blizzard, Angst Freeze Spending
Despite reporting some of the strongest sales gains in four years, retailers largely fell short of Wall Street's estimates as a still-cautious consumer spent their money carefully, and a Northeast blizzard stole from post-Christmas sales.
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Tuesday, January 04, 2011
Let's look at Ian's Shoelace web site. Ian, for whatever reason, has decided to sell shoe laces. Who buys shoe laces you say? People with feet, who so happen to wear shoes. Is this enough of a product mix to survive as a business? Only Ian knows this answer. In any case, I like Ian's approach. He is taking advantage of economies of scale and scope to deliver a simple, but varied, product to the world. Ian is at the top of the search engine, by the way.
If this focus is too narrow, maybe Professor Arun Kanda can help you understand it in a more complex way.
Thanks Professor Kanda, now you should be on your way. If you didn't like his methods, you may want to go with a real focus. Try it today, tell you customers what you will not do.
For advice and consultation on product development and product marketing strategies, please contact a KLCS representative for more details.
Sunday, January 02, 2011
Branding and marketing experts claim to have the ability to capture an organization's brand essence. The reality of this farce is that your brand image/essence has already been captured; the logos and brand statements come secondary. For 2011, it is important to get back to the essence of your business, assuming you know what that is. Once you get to the essence of your business, then it's time to figure out the advantage - the differences in cost structures that give you the competitive edge. If you don't have it, you need to figure it out quickly. If you can't find one, you may be in trouble, or it may explain why you are having trouble.
Just to bring this home, let's think about the well-known drug cartels in history. Work with me here. If we remove the acts of violence (which could be translated to laws, policies, and wars on the legal side), we can see a common theme of an efficient supply/value-chain. Some gangster/criminal develops a systematic process to distributing their product at a level that moves product quickly. If you disagree, try selling a kilogram of cocaine today on your own and see if you can get the margins of the kingpins. That's right, how will you grow it, process it, get it here, distribute it, set a competitive price, and most important not get caught or killed.
The legitimate world is not different.
In a world of mass production and global enterprises, it's very difficult for small businesses to establish any form of competitive advantage. However, you can't always think of competitive advantage simply in the product cost itself. You need to think of the cost of ownership, the complexity of the purchase decision process, and the higher levels of Maslow's Hierarchy of Needs. People still want good local news that has an intellect appealing to the entire world. Customers are giving hints to their preferences in shopping through their search terms. What if a car dealership only sold black cars - different brands?
The problem with our economy is that we still want to build stuff, mainly because we are a materialistic society. We think building things creates value, because we value people by the things they have. The problem with our economy is not from the lack of building stuff, but from the lack of understanding value. Figure out that common value in your region, and develop an efficient system to supply this thing that your customers value.
If you are interested in learning more about our new system for developing business plans, please contact me for more details on our products and services.