Thursday, August 04, 2011

Cool Hunting: Cool Hunting Video Presents: Making the Evoque

Cool Hunting Video Presents: Making the Evoque

A behind the scenes video with Range Rover learning about the bridge between design and manufacturing


When Range Rover asked me to be a City Shaper and help tell the world about their all-new Evoque one of my first requests was to meet the car's designers and visit the factory where they're being built.

Exploring the role of design at Range Rover we visited their creative team in Gaydon, England to learn about how the LRX concept vehicle was translated to the all-new Evoque. From there we traveled north to the factory in Halewood to see how the cars are manufactured and what it means to bring a design to life.

Read on Cool Hunting
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Thank you,

Kenyatta Lovett
Sent from my iPad

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