Wednesday, August 27, 2014

The Federal Debt: All You Need to Know in Three Minutes





This is an interesting summary on the national debt. I would love to hear your take on it. It makes sense, but is there a silver bullet to relieve the pressure.

Thursday, August 14, 2014

The Durability of Your Brand

There is no perfect position to avoid opposition to your brand. Inevitably, your brand - your promise - will find some situation where favor has disappeared. Some experience this at the beginning, with an apathetic or hostile audience - the most difficult. Some see it after a successful launch of acceptance - the most dangerous. And others see it much later in the life of their brand - the most destructive. So, the question stands, how do you handle it? More specific, how should you handle it?

Well the answer to the first question is clear, the best you possibly can. The how, well that's a different story. The goal of any moment of adversity is to first survive, and then, if possible, come out on the other end even better than you entered. In order to do this, your brand must have embedded within the core fabric of the promise, a framework for change, and the capacity to take the opportunity to fully understand the nature of adversity to recalibrate your mission to the people you plan to serve.

Always remember, position and purpose are not necessarily synonymous. Your purpose should never change, with respect to your brand. Your position, is always relative to the environment you intend to be relevant. The question you need to ask, is are you in the right environment, and are you relevant in that environment. The opposition to your brand is simply an opportunity to clearly ask that question.

Wednesday, August 06, 2014

The Brand that Facilitates Brand-Building

It doesn't take long to hang around creative minds to hear almost everyone in the room talk about how much they love their Moleskine. Sure, you could use virtually any notebook, sketchbook, or blank sheet of paper to write down your thoughts and organize your ideas. But, there is something special about a Moleskine, something official about the use of it. I recently finished another Moleskine - my third - which I started in 2011 to do some work on my dissertation, along with other projects.

It has been an awesome three-year journey with this journal. I prefer blank pages to give me room and space to arrange things. There are planning notes for my 2012 trip to Ireland, my interview preparation notes for my current position, and obviously pages upon pages of notes for the dissertation I completed this spring. The point of my blog is not about my notes, nor the content within this wonderful journey. This blog post is about the longstanding necessity for creative minds to make use of this one brand of journal, and the history of great creations inspired and documented on the pages of Moleskines around the world. The company has dedicated a page to the use of this tool to assist great minds in our society. It is a brand that has become famous facilitating the building of brands. It is also a testimony that you don't have to be the brand on the front stage to be a great brand, you just have to build a brand that means the world to your customers. The rest will take care of itself.